HEBE Beauty is a brand born out of fascination with beauty and a passion for entrepreneurship.
Our founder, Chané Fortuin, is fanatical about encouraging women to feel confident with their real beauty. For this reason, our intent is not to change much of who you already are, but simply enhance and accentuate the beauty you already have.
“Often when we view beauty, it can come across as artificial and flatulent. This leaves women experiencing beauty in a way that often leaves them feeling depressed or disinterested. I want to change that.”
One of the beauty secrets Chané discovered at a young age, was the power of lashes. Lashes were a simple yet effective way of enhancing her natural beauty and she simply fell in love with it. She'd been getting lash extensions for 10 years and this is why lashes became HEBE's first product, launched in the Spring of 2019.
“In Ancient Greek, everything had a meaning; nothing was pointless, and neither was beauty. It had a set purpose among and for every goddess and this how I came up with our name. Everything we do at HEBE Beauty is purposeful.”
One way in which we're representing this, is donating a portion of our first collection's proceeds to a women's rights organisation. HEBE Beauty stands by the women of South Africa who have been victims of femicide.
While we are a growing brand, we want to encourage a very engaged community who tell us exactly what they would like to see. We would like to encourage you to participate in reviews on our website and on social media, so that we can create products that you love.
Luxury, quality and relatability are promises we will always deliver on. x